So you won't get stuck in an advertising mess as well as spending a lot of your time and money, before you get yourself into the Pay Per Click (PPC) advertising endeavor, understand that there are 10 significant thins that you have to know.
1. Landing Page. For each PPC campaign, you should make a definite landing page. Do not combine the products or services that your company is offering into just one landing page or even making your home page as your landing page.
2. Keyword Layout. Test the keyword placement of your Pay Per Click advert to uncover the best arrangement of words. Try out all possible line arrangements and take note of your click-thru rates, along with, examine your conversion rates stay the same or have changed.
3. Call to Action. To prompt your readers to click on your Pay Per Click ad, rather than allowing your prospective clients advance to the next advertisement to see if it might give something better, always use a call to to action such as 'click here', 'start now', 'join now', 'learn more', and 'don't miss out'.
4. Pay Attention. Check your Pay Per Click campaigns everyday. There are many cases that your PPC advertising platform will freeze your campaign ads for a variety of reasons. Professional Web Design, SEO, and PPC services.For example, Google will stop ads that are 'underperforming'. To make sure all of your ads stay active and make a lot of impressions, pay careful attention to your campaign and make changes when applicable.
5. Trademarked Names. Because trademarked names like 'Ebay', 'Amazon', or 'Walmart' could get you in trouble and even an Ad Words account suspension, avoid using these with Google Ad Words. Worst, you could be prosecuted for utilizing these trademarks without consent.
6. Conversion and Traffic. On your PPC campaign, create a balance between convertibility and traffic levels. Does a free trial of the product or service get you a high conversion rate but low sales? Or you fancy a lower conversion rate but higher sales from sincere customers? It's your decision.
7. Contextual Advertising. Contextual advertising programs permit you to choose where your PPC adverts will be shown. Get the best out of this program, specifically if you notice an unusually high click-thru rate with the content network, or a low conversion rate.
8. Bid Higher. Getting your PPC advert on the first page of the search result has been verified to significantly increase impression-to-click conversion rates. This has a multiple impact with Google Ad Words because your advert distribution is influenced by your bid multiplied by your click-thru rate.
9. Top 3 Slots. Of course you don't want to pay for the top 3 positions get the most unwanted clicks or 'test' clicks, do you? Therefore, instead, aim for the subsequent positions which are still listed on the first page of the search query and evade these top 3 ranks.
10. Landing Page Test. Firstly optimize your landing page to reach an optimum conversation rate. Second, to generate maximum targeted traffic to your site, always test your landing pages.
Knowing these 10 simple PPC search marketing facts is the first step to a successful PPC internet advertising campaign. I hope you find this useful and I wish you luck on your online advertising investment.
Rosamay is a honored writer for various Unola - Facebook SEM industry authorities. She has spent the better part of her last 5 years announcing events, statistics, strategies, and other news. Claire Jovellar has been accredited globally with degrees from French-Canada and the Philippines. She speaks 4 languages and teaches English literature. Claire Jovellar is expected to play a big part in internet marketing journalism for years to come.
Turns out car dealers don't make that much money when they sell you a new car.
Car dealers made an average of $23 for every new car they sold in 2011, according to the National Automobile Dealers Association. Put another way, that profit can help them afford one week of Starbuck lattes, a trip for two to the movies, or a round of drinks for four people (tip not included.)
Dealers are celebrating that $23, because it's a huge swing from 2010 figures, when dealers lost $180 for every car they sold.
Turns out that new cars are essentially a loss leader for dealers, who make most of their money by fixing your car, selling you a warranty when you buy a new car, financing car loans, and used car sales. New car sales are the smallest part of the puzzle, something most dealers do only because the automakers insist. If a business wants to be a certified General Motors dealer, for instance, GM will only allow that if they sell GM's new cars and new trucks.
Don't cry for the car dealers, though. They make a tidy sum on all this other business. The average dealership made $785,855 in 2011, according to the dealers association, the highest revenue since they started tracking the data 40 years ago.
The recession may be partly to thank for the profits. Many people are hanging on to their cars longer and longer, stretching the average life of a car from 8.4 years in 1995 to 10.8 years in 2011, and many of them are having repairs done more often than they have in the past, according to auto industry information service R.L. Polk.
The folks at TrueCar.com, a site which helps consumers research car prices before they shop, surveyed people last summer about dealer profits. They asked people how much they thought dealers made when they sold a $40,000 car.
Most people said they thought dealers earned $3,000 to $5,000.
"The reality is they make almost nothing," said Jess Toprak, vice president of market intelligence for TrueCar. "There is a big disconnect between what people think the dealer is making and what the dealer actually makes."
Puerto Rico is an island of 3.5 million people that owes $73 billion in government debt. Last week, Puerto Rico started defaulting on at least part of that debt, missing $37 million in payments due, and indicating more missed payments to come.
Not widely enough understood is why this is America's problem. Puerto Rico is a territory of the United States, governed under American law, including the Constitution, which applies there. Its people are American citizens, free to travel anywhere in the United States. Puerto Rico is to the U.S. what Greece is to the EU.
The root of the problem is Puerto Rico's economy, which no longer reflects the island's name. Only 40 percent of the adult population is even in the workforce, with about a third working for the government, paid by the Island's taxpayers. With 12.5% unemployment, the Island's population is declining, down 5% in the last 5 years. Those leaving are the most productive professionals, taking their incomes and tax payments with them.
Under U.S. law, cities and towns can file for bankruptcy, but states and territories cannot. Yet, special legislation enacted by Congress in 1984 denied bankruptcy for Puerto Rico's municipal governments, agencies and bureaus, as well as for the entire Island's government. Moreover, all of the Island's government bonds are exempt from U.S. taxation. Counterproductively, these two factors made lending to Puerto Rico's government at low interest rates intensely attractive for U.S. lenders.
Conservatives and Republicans cannot support a taxpayer bailout of Puerto Rico. That would just reward fiscal profligacy and failure. Such a bailout would become a model for every liberal, overspending city in America to avoid overdue policy reforms and paying back its debt. The politics of the 2008 Wall Street bailouts were murder for Republicans, and they cannot go anywhere near that again.
The Obama sdministration has proposed addressing the problem through emergency Congressional legislation creating a special "territorial bankruptcy regime," which would protect the Island from lawsuits to collect its debts, which have already begun. But that is the opposite of the way out, making the problem worse rather than better.
Puerto Rico's debt is over three times greater than Detroit's, so bankruptcy would be even more complex and expensive than that litigation, which dragged on for years and cost the city $178 million in professional fees. Worse, that litigation became an excuse for avoiding any of the policy and structural reforms necessary for Detroit's economy to grow out of bankruptcy.
Pension costs were the single largest line item in Detroit's budget. But the bankruptcy litigation failed to reduce those costs at all, while cutting bond debts by 90%. City bureaucracies avoided virtually all recommended cost efficiencies, including adjustments to infrastructure planning to reflect the two-thirds decline in Detroit's population. The city's 28 agencies continued virtually undisturbed.
Moreover, Puerto Rico's loans were made under the promise of no bankruptcy. Rewriting those rules after the fact would set another precedent for doing the same any time for any part of the entire $3.6 trillion U.S. municipal bond market. That would raise borrowing costs for all cities and towns across America.
What is needed are structural reforms that would restore rapid economic growth to Puerto Rico's economy. Instead of disrespecting the rule of law with after the fact bankruptcy, Puerto Rico can collaboratively enter renegotiations with lenders outside of bankruptcy, as it has already been doing. Instead of discouraging essential capital investment on the Island, that would encourage and promote such investment.
To aid this, Congress can pass a package of pro-growth legislation for Puerto Rico. That would provide for immediate expensing for all capital investment on the Island, elimination of Jones Act requirements for use of U.S. flagged vessels for transport to the island, and suspension or reduction of the federal minimum wage law on the island, which substantially increases unemployment. That legislation should also suspend excessive EPA overregulation on the Island, which would require Island government authorities to borrow billions more in the next couple of years, for rebuilding compliance that would counterproductively raise energy costs on the Island sharply.
Puerto Rico can also adopt complementary pro-growth reforms. The entire welfare system needs to be reformed around a work requirement, like the federal welfare reform of 1996, so the extensive welfare assistance will stop discouraging workforce participation. Business regulation needs to be reformed and streamlined to encourage more new business startups. Labor regulation needs to be reformed to encourage more flexibility in work force management.
With economic growth on the Island revived, and more workers working, revenues would surge, while spending demand for public assistance will decline. That will enable the government to service its debt, under renegotiated terms.
This is a Puerto Rico debt plan with real promise to work. If President Obama won't cooperate in enacting it, he and his party will bear the political liability.
Peter Ferrara is a Senior Fellow for the Heartland Institute, and a Senior Policy Adviser for Budget and Entitlement Reform Policy for the National Tax Limitation Foundation. He served in the White House Office of Policy Development under President Reagan, and as Associate Deputy Attorney General of the United States under President George H.W. Bush. He is the author of "Power to the People: The New Road to Freedom and Prosperity for the Poor, Seniors and Those Most In Need of the World's Best Health Care" (The Heartland Institute, June 15, 2015).
Have you ever calculated the amount of money you spend on purchasing home cleaning products? It is ridiculously high! Statistics show that we spend much more than we should on cleaning products.
If you don’t believe this, take a trip down the cleaning aisle of your nearest supermarket. You will notice that it is impossible to keep your house clean without loading your shopping cart with different cleaners for different surfaces. You will need a specific cleaner for your floor, another for your sink etc.
Thanks to homemade cleaners, you no longer have to worry about spending much more than you should. What’s more, homemade cleaners are versatile which means that they can be used on all surfaces and for different cleaning purposes. Without further ado, let us look at the two best homemade cleaners that work.
Diluted White Vinegar
White vinegar is the best homemade cleaning agent: it offers a wide variety of cleaning solutions. All you need to do is mix a little water to the vinegar to make it mild. Diluted white vinegar can be used to dissolve hard water deposits and soap scum from smooth surfaces. Its gentle characteristic makes it suitable for cleaning hardwood floors. It also serves as a good fabric softener. There are numerous benefits associated with using white vinegar as a home cleaning solution. First of all, it acts a natural deodorizer that absorbs odors instead of covering them up. Secondly, it does not have any coloring agents; this means that it doesn’t leave grout stain on your tiles.
How to Use White Vinegar?
In the kitchen, spray the diluted white vinegar on countertops, backsplash areas and soiled range surfaces. White vinegar can also be used on toilet bowls. Pour the diluted white vinegar around your toilet bowl and scrub with a brush to remove stains and odor.
For clogged shower heads and tough bathroom wall stains, you will be required to spray vinegar on the wall and let it soak overnight. This will be followed by the act of buffing and rinsing your fixture. The result is a shiny looking bathroom. For more tips on using vinegar as a homemade bathroom cleaner visit HomemadeShowerCleaner.com
Baking soda is a pantry staple that has been proven to have virus killing abilities. It is also an effective cleaner and deodorizer that brightens and cuts sharply through grease and grime.
How to Use Baking Soda
Baking soda can be used on grimy and greasy bathtubs. During cleaning, sprinkle a bit of baking soda on dump sponge. Scrub the greasy area with the sponge and later rinse to reveal and shiny looking bathtub.
The baking soda sponge can also be used to remove greasy food on the kitchen sink. For tougher stains, make a paste from the baking soda and apply on the greasy surface. You can leave the paste to soak for a few hours.
Important note: never use baking powder paste on blocked drains.
You do not have to spend so much money on off the shelf cleaning solutions. There are quite a number of homemade cleaning solutions that actually work. You can start with two simple listed recipes: baking soda and white vinegar. It is important to remember that you can decrease or increase their strength as your home cleaning needs require.
Cleaning the bathroom can be a tiresome task, but with the help of our "how to clean a bathroom checklist," you will find it relatively simpler. Follow the step by step instructions given below and just for the sake of easy reference, we advise our readers to print out a copy of the checklist as well.
1) The Mirror - Cleaning the mirror is a lot easier than most of the other tasks on this checklist, but it still has to be done. You can either use water and a dishwasher liquid or you can buy a glass cleaner; both will get the job done. Take a soft and fibrous piece of cloth and soak up some of the cleaning liquid. Now, begin to shine the mirror by wiping away until it becomes as clear as it can be.
2) The Sink - A few thorough wipes with a damp piece of cloth should be enough to clean the sink in most cases. If necessary, feel free to add a dish-washing liquid to the dampened cloth. Toothbrushes are perfect for scrubbing out the drain, thanks to their slim build. An old credit card can be quite handy in scraping out dirt from the narrow spaces in between the sink and the counter.
3) The Bathtub - Apply some cleaning liquid on the walls of the tub and scrub in circular motion with the help of a tub-scrubber. Once you are done, use clean water to wash away the liquid completely. Depending on the size of your bathtub, this may take a while.
4) The Toilet - Disinfecting the toilet is one of the most important parts of cleaning the bathroom. Begin by sliding a few fizzy antacid pills right into the toilet bowl. Close the lid and wait for about half an hour before scrubbing and wiping at the inner walls.
5) The Faucets, the Rods and other Fixtures - First, clean the fixtures with a piece of cloth dampened with detergent-water. Next, wipe away the remaining residues with a clean dry piece of cloth.
6) Air Vents - A dusty vent can interfere with the airflow in a bathroom. Use a vacuum cleaner or simply dust the vents off with a brush.
7) The Bathroom Floor - This is one of the more tiresome tasks in the list and we suggest that you start mopping from the farthest corner. Make your way towards the door of the bathroom while mopping from left to right. You will need two buckets of water and a mop for this step. One of the buckets should contain water mixed with a floor-cleaner while the other should just have plain water in it. The technique is to mop one portion of the bathroom floor with the cleaner first and then clean the same area with the clean water, right after.
8) The Cabinets - Shift all medicines and other contents safely away from your cabinets before cleaning them. Moisten a piece of cloth in detergent water and use it to wipe both inner and outer walls of the cabinets. dry off any residual dampness with a fresh piece of cloth. If an area is particularly grimy, scrub with a toothbrush.
9) The Wastebasket - Finally, complete our "how to clean a bathroom checklist" by emptying the wastebasket and cleaning it . In addition to using a cleaning agent, we also suggest adding a disinfectant to the water.
For a complete cleaning checklist for your kitchen visit RealSimple.com